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Issue Date
Title
Author(s)
2018-12-11
The Role of Facebook Marketing on Customer-based Brand Equity and Purchase Intention in Fashion-wear Retail Industry, Sri Lanka
Jayasuriya, N. A
;
Azam, S. M. F
;
Khatibi, A
;
Atan, H
;
Dharmaratne, I. R
2021-03
The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District
Samarasinghe, U. S
;
Lakchan, S. H. N
15 June 2023
THE PERSPECTIVES OF UNIVERSITY ACADEMICS ON THEIR INTENTION TO PURCHASE GREEN SMARTPHONES IN SRI LANKA
Janak, P
;
Kumarasinghe
;
Huang, Q
;
Rathnayake, N
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Atan, H
1
Azam, S. M. F
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Dharmaratne, I. R
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Huang, Q
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Janak, P
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Jayasuriya, N. A
1
Khatibi, A
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: facebook marketing
1
altruism
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customer-based brand equity
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environmental concern
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fashion-wear industry
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generation y
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green awareness
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green smartphones
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