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SLIIT Symposium & Conference Proceedings
School of Business
14th SLIIT Business School Students’ Research Conference (SBSSRC 2021)
Biz Student Research Conference 2019 (BSRO)
Proceedings of the 1st International Conference on Sustainable and Digital Business, 2022
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Issue Date
Title
Author(s)
2022-12-01
Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram)
Bandara, G
;
Jayasuriya, N
;
Nimnajith, M
;
Withanage, N
;
Fernando, K
;
Jayawardana, S
2022-12-01
Effects of Media Richness and Verbal Interactivity on Consumer Engagement
Wimanthika, K
;
Wisenthige, K
;
Rathnayake, K
;
Edirisooriya, D
;
Cadir, I
;
Abeysekara, A
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Abeysekara, A
1
Bandara, G
1
Cadir, I
1
Edirisooriya, D
1
Fernando, K
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Jayawardana, S
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Wimanthika, K
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Subject
2
Instagram
1
Clothing brands
1
Consumer engagement
1
Facebook
1
Fashion
1
Social media influencer
Date issued
2
2022
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