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Issue Date
Title
Author(s)
2018-07-14
The Role of Social Media Marketing on Brand Equity a A Literature Review
Jayasuriya, N. A
;
Azam, S. M. F
;
Khatibi, A
;
Atan, H
;
Dharmaratne, I. R
2021-12
What Impact Does Digital Marketing Tools have on the Financial Performance of Sri Lankan Listed Hotels?
Premasinghe, A. A
;
Ashintha, P. K. S. D
;
Perera, B. W. T
;
Fernando, M. A. D. C. H
;
Kuruppu, D. L. P. T
;
Lokeshwara, C. L
2021-03
The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District
Samarasinghe, U. S
;
Lakchan, S. H. N
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Author
1
Ashintha, P. K. S. D
1
Atan, H
1
Azam, S. M. F
1
Dharmaratne, I. R
1
Fernando, M. A. D. C. H
1
Jayasuriya, N. A
1
Khatibi, A
1
Kuruppu, D. L. P. T
1
Lakchan, S. H. N
1
Lokeshwara, C. L
.
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Subject
1
brand equity
1
Digital marketing
1
facebook marketing
1
financial performance
1
generation y
1
generation z
1
honeycomb model
1
listed hotels
1
literature review
1
mobile marketing
.
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Date issued
2
2021
1
2018
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