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Faculty of Business (School of Bussiness)
Department of Business
Research Papers - Dept of Business
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Issue Date
Title
Author(s)
2019-12-10
e Behavioral Advertising Avoidance in Online Retailing in Sri Lanka: Through the Mediating Role of Ad Skepticism
niya, U.P.R.P.
;
Yalegama, M.M.H.H.
;
Mannapperuma, M.Y.S.S.
;
Wickramasinghe, A.K.K.D.
;
Jayasuriya, K.K.N.A.
2019-07-17
Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
Udadeniya, U. P. R. P
;
Yalegama, M. M. H. H
;
Wickramasinghe, A. K. K. D
;
Mannapperuma, M. Y. S. S
;
Jayasuriya, K. K. N. A
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Author
1
Jayasuriya, K. K. N. A
1
Jayasuriya, K.K.N.A.
1
Mannapperuma, M. Y. S. S
1
Mannapperuma, M.Y.S.S.
1
niya, U.P.R.P.
1
Udadeniya, U. P. R. P
1
Wickramasinghe, A. K. K. D
1
Wickramasinghe, A.K.K.D.
1
Yalegama, M. M. H. H
1
Yalegama, M.M.H.H.
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Subject
2
goal impediment
2
online behavioral advertising
2
perceived personalization
2
privacy concern
Date issued
2
2019
Has File(s)
2
true