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Issue Date
Title
Author(s)
2021
Social media adoption: Small and medium-sized enterprises' perspective in Sri Lanka
SAMSUDEEN, S. N
;
THELIJJAGODA, S
;
SANJEETHA, M. B. F
2017-02
Effectiveness of Celebrity Endorsement on Social Media towards Consumer’s Purchase Intention
Samarasinghe, U. S
2019-01
Social Media and Celebrity Endorsement: An analysis of Literature Review
Samarasinghe, U. C
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Author
1
Samarasinghe, U. C
1
Samarasinghe, U. S
1
SAMSUDEEN, S. N
1
SANJEETHA, M. B. F
1
THELIJJAGODA, S
Subject
2
Celebrity Endorsement
1
analysis
1
Literature Review
1
Small and Medium Sized Enterprises
1
Source Characteristics and Consum...
1
Sri Lanka
1
Technology Adoption
1
TOE Framework
Date issued
1
2017
1
2019
1
2021
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3
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