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Issue Date
Title
Author(s)
2021-06
The Impact of Electronic Word of Mouth on Brand Image and Purchase Intention – A Study on Hospitality Industry in Sri Lanka
Rathnaya, Y.
;
Jayasuriya, N.A.
2020-05-09
The Importance of Factors Influencing on e-WOM Engagement towards Consumer Purchase Intention in Clothing Retailers, Sri Lanka
Muniweera, C. D. W
;
Balawardhana, K. P. I. A
;
Rajapaksha, M. S. N
;
Chamara, M. A. D. S
;
Jayasuriya, N. A
2020-05
The Impact of Loyalty Value on Purchase Intention: Comparative Analysis of Healthy Food and Unhealthy Food Advertisements in Sri Lanka
Dissanayake, D. M. N. I
;
Seneviratne, N. T
;
Hansasara, L. A. D. S
;
Perera, L. D. N
;
Jayasuriya, N. A
Discover
Author
2
Jayasuriya, N. A
1
Balawardhana, K. P. I. A
1
Chamara, M. A. D. S
1
Dissanayake, D. M. N. I
1
Hansasara, L. A. D. S
1
Jayasuriya, N.A.
1
Muniweera, C. D. W
1
Perera, L. D. N
1
Rajapaksha, M. S. N
1
Rathnaya, Y.
.
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Subject
1
Advertisements
1
Brand Image
1
Clothing Retailer
1
E-WOM Engagement
1
Electronic word of mouth
1
Food
1
Health
1
High Fashion Involvement
1
Hospitality marketing
1
Loyalty
.
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Date issued
2
2020
1
2021
Has File(s)
3
true